Published on 23 June 2021
The vaccination campaign is now at cruising speed. More than 65% of the adult Belgian population received their first shot. Many hundreds of thousands will follow suit in the coming weeks. In order to achieve group immunity, it is crucial that as many people as possible are vaccinated. In order to achieve this goal, there is a chance that we will need vaccinators. The question, then, is how to motivate this critical group to get vaccinated? Do they want to be rewarded for their efforts? Do they want more time? And can vaccinated people have this patience?
In the current report of the motivation barometer, we discuss the following four questions:
(1) How is the vaccination motivation and willingness of -35 year olds today?
(2) In what direction have vaccine doubters and refusers tilted in recent months?
(3) Which methods of influence are most suitable to stimulate people to vaccinate, according to doubters, refusers and vaccinated people?
(4) To what extent does the use of an autonomy-supporting interview style and the introduction of a vaccination reward have a (de)motivating effect on doubters and refusers?
This 31st report is the last before the summer break in a long series. This corona crisis was fascinating for us psychologists from a scientific perspective. Long-term monitoring of motivation, behaviour and wellbeing yielded numerous fascinating results to provide evidence-based policy advice.
Motivation Barometer (June 23, 2021). Seduce, persuade and/or inform? How to deal with vaccine doubters? (Report No. 31). Ghent University & UCLouvain, Belgium. www.motivationbarometer.com
Reports were originally written in Dutch and translated by DeepL Translate. Translations were checked diagonally. Comments on the structure or translations? Please do not hesitate to contact us
Image taken from Monica Garwood via the following website: link