Published on July 16, 2020
The weekly average number of infections rose again in recent days. Virologists warn that the virus is still in the country and that continued vigilance is required. For some citizens, these figures are a reason to become anxious, while the same figures strengthen other citizens' commitment to voluntary measures. How can we motivate the population today to engage in preventive health behaviour so that we can avoid or contain a second wave? What is the role of fear and risk perception as motivational drivers? But also: does the mandatory nature of mouth masks by definition constitute an attack on our autonomy? And what about our current motivation to follow the measures? These are the central questions in this eleventh report from the motivation barometer study at UGent, in which to date 49040 persons have participated (71% women; average age = 50.77 years).
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