Seduce, convince and/or inform?
In the current report of the Motivation Barometer, we discuss the following four questions:
(1) How is the vaccination motivation and willingness of -35 year olds today?
(2) In which direction have vaccine doubters and refusers tilted in recent months?
(3) Which methods of influencing people are most suitable to stimulate people to vaccinate, according to doubters, refusers and vaccinated people?
(4) To what extent does the use of an autonomy supporting interview style and the introduction of a vaccination reward have a (de)motivating effect on doubters and refusers?